A celebration of the New Zealand Agritech sector not to be missed:

TIN in collaboration with Hamilton City Council and the Waikato Innovation Park are delighted to invite you to join us in Hamilton for the opportunity to meet, face-to-face, with some of the agritech sector’s leading players and to discuss the key findings from the TIN Agritech Insights Report 2022.

The report, commissioned by the Ministry of Business, Innovation and Employment and the Ministry for Primary Industries, celebrates the success and growth of this dynamic technology sector that plays to all the strengths of New Zealand’s historical reliance on our farmers, horticulturalists, aquaculturalists and apiarists.

Agritech continues to be one of the biggest and most innovative sectors in the TIN200, New Zealand’s 200 largest technology ‘exporters’ with our 2021 TIN report highlighting it as a $1.6B sector, dominated by the Animal & Crop Health, Data Solutions and Post-Harvest sub-sectors, and as providing 11.4% of the TIN200 total revenue.

The in-person launch of the report will gather together a panel of established and fast-growing agritech company leaders who will share insights into their companies’ growth and the challenges faced in today’s dynamic markets.

Date & Time:

Thursday, 30 June 2022
6:00PM - 8:00PM


Park Central
SkyPoint Building - Waikato Innovation Park
3 Melody Lane
Hamilton East 3216

2022-06-30 18:00:00
2022-06-30 20:00:00
2022 New Zealand Agritech Insights Report Launch
Park Central
SkyPoint Building - Waikato Innovation Park
3 Melody Lane
Hamilton East 3216

Register Now


Sarah Adams
Global Strategy & New Ventures Manager
Gallagher Group

Sarah has worked in innovation, business development and management roles within the agricultural industry for over 25 years.

She has grown small start -up agricultural companies in genetics, Ultrafine Merino wool and arable foods into substantial, globally recognised businesses. Creating added value products and transitioning businesses from selling products to solutions has been key to the success.

When not at work Sarah is a ‘hands on’ farmer on their hill country sheep and beef property on north side of the Raglan Harbour. This ‘grass roots’ farming experience enables her to clearly understand the problems farmers are trying to solve.

Michael Sievwright
Trimax Mowing Systems

Michael Sievwright is the CEO of Trimax Mowing Systems, which designs, manufactures, and distributes commercial mowing equipment worldwide. With multifunctional teams and facilities located in New Zealand, Australia, the United States, and the United Kingdom, Michael has acquired significant international experience through his in-market development of Trimax’s global business. A hands-on approach to building relationships and supporting strong engagement has cultivated his passion for understanding the customer and providing innovation to global markets.

Michael is the Chair of Machines at Work, Machines at Work is a AgTech startup developing an automation platform that's focused on the challenging viticulture and horticulture operational environment. Michael serves as a board member for PlantTech, a Regional Research Institute for horticulture in the Bay of Plenty, and for the Bay of Plenty Youth Development Trust, which delivers community programs for at-risk youth. He is also a member and the previous chair of the ExportNZ Bay of Plenty Committee.

Kylie Hall
Lead Storyteller

With a huge passion for the customer experience, Kylie champions Hectre’s USP of Clever Simplicity - delivering awesome agritech with user simplicity at the forefront of design.  

With a background in journalism, people projects, marketing, sales and customer engagement, Kylie brings an extensive toolkit to the Hectre team. As host of The Co-Hort Podcast, Kylie shines the light on the fruit growing industry and the challenging lives of those that strive to thrive within it.  

She’s journeyed to the far reaches of the south and taken on a half marathon in Antarctica, but is yet to brave a bungy jump! 

Geoff Bates
Managing Director
Pastoral Robotics

Geoff Bates is a founder and the managing director of Pastoral Robotics Limited – a high tech, Agritech, commercialisation stage, start-up focused on keeping nitrogen on farm and out of the environment.

He spent his early career developing fuel systems for natural gas vehicles, homologating the first vehicle to meet Ultra Low Emissions standards in the 1990s.

He then founded a business to develop a variety of innovative products for dairy farmers - his claim to fame is cleaning up more shit than anyone else in NZ, well at least his Dungbuster® does, (used by 1/4 of NZ dairy farmers).

Geoff has also been AgriTech Sector Manager at Callaghan Innovation and its predecessor, IRL. 

Brendan O'Connell
AgriTech New Zealand

Brendan is Chief Executive of AgriTech New Zealand, which is an independent membership organisation connecting innovators, investors, regulators, researchers and practitioners across the agritech ecosystem. 

He has been involved in technical, commercial and leadership aspects of product innovation at a senior executive level for several international businesses. He has worked in several industries including bio-medical, telecoms, marine/consumer electronics and agritech.  

Over the last 16 years of work in the agritech, Brendan has developed a strong affinity with the sector: its people and its purpose. He is particularly interested in the role technology innovators play in addressing some of the most complex challenges of our generation. 

Mike Bennett
Economic Development Manager - Growth Group
Hamilton City Council

Mike leads economic development efforts for Hamilton City Council, ensuring businesses look to Kirikiriroa Hamilton as a location to establish, grow or relocate their operations.

His professional background spans over 20 years as an economic development professional and corporate site selector, covering a wide range of industries, project types and geographies. Prior to relocating to New Zealand in 2017, Mike was based in Chicago and managed corporate consulting engagements at global real estate firms Jones Lang LaSalle and Cushman & Wakefield.

Past projects include work for Coca-Cola, Novartis, HP, Procter & Gamble and the Barack Obama Foundation. Mike’s work experience also includes large North American headquarter relocation projects for Toyota, Mercedes-Benz, and Zurich Insurance.

Blair Harrison
Senior Manager – Listings (New Zealand)

Blair heads the ASX New Zealand office, based in Auckland. He has over 20 years’ experience in capital markets internationally across New Zealand, UK, Japan and Australia.

Blair Harrison qualified as a barrister and solicitor in New Zealand in 1998 and later as a solicitor in the UK, moving to London in 2000 to work at Allen & Overy LLP in their International Capital Markets department. Blair then worked at Deutsche Bank, London and then for 9 years with J.P. Morgan, holding various roles first in London, Tokyo and Sydney. Blair joined ASX in Sydney in 2013 and was in the in the Derivatives and OTC Markets team before relocating home in June 2019 to open the ASX, New Zealand office.

Blair holds a Commerce degree and a Law degree from Victoria University of Wellington, is fluent in Japanese and learning Te Reo Māori. Born in Christchurch, raised in Lower Hutt and now residing in Mairangi Bay, Blair is the proud father of three boys and a baby girl.



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