when others in the market said it wasn’t possible. But it was always more than just about
accounting for Xero – it was much bigger than that. So Rod’s vision was always clear, it was
just a question of execution.
Rod also knew that for these global aspirations to become a reality, the business would
have to be founded with a strong purpose. The essence of this purpose has guided Xero
through its exceptional growth over the past 13 years, and still stands at the heart of the
business today – to make life better for people in small business.
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