Bluelab first appeared on the TIN 200 list in 2017 and today ranks as No 104, inching its way ever closer to the TIN100 after its debut on the Absolute IT Supreme Scale-ups winners list in 2019.
The company has become the standard for high-precision and innovative measurement technology in controlled environment agriculture (CEA) and was featured in the 2020 edition of the New Zealand Agritech Insights Report.
We caught up with CEO Greg Jarvis to find out more about the company’s future plans.
It’s been a major shift. For us, the art of growing for a healthier world is our guide for all our long term decisions. In the short term, we have focussed on applying this purpose in two major areas; grower education and company sustainability. From an educational standpoint, we have invested heavily in developing free guides, blog and webinar content that ‘pulls down the barriers’ to Controlled Environment Agriculture (CEA) for first time growers, while simultaneously challenging existing growers to optimize their programs around more sustainable business practices. Our new blog The Art of Growing and webinar series The Future of Controlled Environment Agriculture are all great examples of this.
Company sustainability is multifaceted for us, as a long term goal we have agreed at a leadership level to pursue B Corporation certification, a third-party accreditation that requires companies to meet social sustainability and environmental performance standards. As part of our first steps towards this, we’ve begun discussions with thinkstep-anz to review and identify Bluelab’s target Sustainable Development Goals (SDGs). In the short term, we are focussing on making quick changes where we can including rethinking our entire packaging line (which will result in saving 3.36 tonnes of plastic from landfill each year) and activating our staff to go through The Bluelab Impact Committee to reduce waste, increase healthy choice options and support not-for profit community initiatives that align with our values.
- Focus on informing people about the sector’s opportunities for school leavers and graduates.
- Continue to develop collaboration opportunities within the sector by leveraging the existing competencies within Callaghan Innovation and NZTE.
- Support the acceleration of Agtech solutions that look to solve global agricultural issues as well as NZ based ones.
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