Visa Launches Programme to Help Creators Navigate NFTs

Sarah Gardyne Tech News, TIN News

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One-year immersion programme is designed to bring together a global cohort of creators interested in building their business with NFTs, and New Zealand entrepreneurs are invited to submit interest.

Right now, some 50 million artists, musicians and creators of all stripes publish content as a full or part-time source of income.[1]  With an estimated market size of more than US$100 billion[2], the creator economy is one of the fastest-growing categories of small business[3].

To support this growth, today, we’re launching the Visa Creator Programme, an initiative that aims to help digital-first artists, musicians, fashion designers, and filmmakers accelerate their small business through non-fungible tokens (NFTs). Each cycle of the programme will support a selected group of entrepreneurs looking to deepen their understanding of the technology and platforms underpinning NFT commerce.

Growing a business with NFTs

Because NFTs can establish ownership and authenticity of digital goods and media, like images, videos, and music, they can help creators generate revenue and grow their business.

“NFTs have the potential to become a powerful accelerator for the creator economy,” said Cuy Sheffield, head of crypto, Visa. “We’ve been studying the NFT ecosystem and its potential impacts on the future of commerce, retail and social media. Through the Visa Creator Programme, we want to help this new breed of small and micro businesses tap into new mediums for digital commerce.

Community, mentorship and access for emerging artists

The Visa Creator Programme is geared towards entrepreneurs working in art, music, fashion and film who are serious about incorporating NFTs into their business model, whether they’ve just minted their first NFT or have several successful drops under their belt.

“In the early days of my NFT career, I relied on a community of NFT experts and advocates to ground me in this new world,” says Micah Johnson, former professional athlete, the artist behind Aku, and one of the first participants to work with the Visa Creator Programme. “I’m excited to work with Visa in providing that same type of mentorship to emerging artists setting out on their NFT journey.”

Watch video of Micah Johnson.

Selected creators will join a cohort-driven programme designed to build and deepen their fluency in crypto commerce and traditional payments. The programme is focused on supporting creators in five key areas:

  • Technical and product mentorship: Mentorship with Visa’s team of crypto product and strategy leaders, to cover topics including: evaluating tradeoffs between underlying blockchain networks, smart contracts, and NFT marketplaces.
  • Community building: The opportunity to exchange ideas and problem-solve with a community of creators in various stages of their NFT journey.
  • Access to thought leaders: Hear from leading edge thinkers and researchers working across digital commerce, web3, crypto and payments.
  • Exposure to Visa’s clients and partners: Opportunities to engage with companies across Visa’s network of clients and partners.
  • Stipend: One-time stipend to help creators kick-start the next phase of growth.
Supporting new forms of small business

The Visa Creator Programme is part of Visa’s ongoing efforts to help small and micro businesses gain greater access to the digital economy. Through community-based initiatives like the Visa Creator Program and She’s Next, Visa is focused on digitally enabling small and micro businesses through opportunities to access funding, resources and expertise.

As the concept of ‘small business’ continues to expand and evolve, from mum-and-dad storefronts to content creators and gig economy workers, Visa is excited to support the next generation of entrepreneurs in scaling a business and getting paid.

To learn more about the Visa Creator Programme and how New Zealand creators can get involved, visit https://vi.sa/3qJ9Auw

The deadline to express interest in the programme is May 11, 2022.

Check out Newshub’s interview with Visa’s head of innovation and partnerships, Anthony Jones – discussing the Visa’s Creator Programme and NFT trends in New Zealand, here https://www.newshub.co.nz/home/technology/2022/04/visa-opens-creator-programme-for-nz-artists-interested-in-nfts.html

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